Foote Cone's interactive division is getting into the promotions sales business, partnering with PaperClick to proffer to FCBi clients a coupon UPC code reading technology that lets users easily enter into contests and promotions with their mobile phones. Mobile users who have previously installed PaperClick software on their handsets can use them to read UPC, ISBN and other standard product codes, allowing advertisers to incorporate them into their efforts. Financial terms for the joint effort weren't disclosed, according to ClickZ. Traditionally, agencies have avoided giving up their vendor-neutral stance with their clients, although some agencies have been choosing winners among technology firms so as to both standardize their processes and make a cut of business they throw to third parties.