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Fast Company has added a user-generated content publishing platform to FastCompany.com.

Readers may write blogs, answer Fast Talk questions from the editors, participate in forums and contribute articles.

"Starting today, [parent company] Mansueto Digital becomes the first major website to blend journalism with an online community to create something better than either by itself," said president Edward Sussman of Mansueto.

"There are a lot of powerful reasons why amateurs should be enabled to fully participate in the mainstream media."

Lest more brows furrow over amateurs swarming the editorial space, Mansueto editor Loren Feldman said the site would sustain its "quality of journalism."

FastCompany.com serves one million unique visitors per month.