Online ad serving firm Falk has acquired the parent company of rich media firm Commflash, in the process gaining access to the network of publishers that use Commflash technology, writes ClickZ. The terms of the deal to acquire FPBA Group were not disclosed. Falk hopes to leverage the existing relationships to sell its own AdSolution ad management platform and its integrated rich media product - AdSolution/fx. Falk now hopes to be in a better competitive position vis-a-vis dominant rich media ad serving platforms Eyeblaster, DoubleClick Motif and Atlas Rich Media.