The Fader magazine announced that it would distribute its "Summer Music Issue" as a free iTunes download - the first time iTunes has made a magazine available in its entirety, MediaPost reports (via MediaBuyerPlanner). The download will be sponsored exclusively by liquor brand Southern Comfort.
Considering the Fader's relatively small circulation of 87,500, the move could prove a substantial extension of the title's reach, WWD reports.
"The print magazine will always be our focus, but this is an incredibly unique opportunity to reach a whole new audience and bring additional attention to the artists that we're covering," said Andy Cohn, publisher of the Fader. Cohn added, "By partnering with us on the project, Southern Comfort continues to show its support for emerging artists and its forward-thinking approach to unique marketing."
