Souped-up engagement
In a bid to increase user interaction and drive new fans to Facebook Pages, Facebook released new versions of its Engagement Ads offering.
The additions combine capabilities of ads that already exists. Advertisers can, for example, combine videos and polls in the same piece of creative — as demonstrated at left. Ads can also be markedly larger than the classified-style ads that typically pepper the right-hand column of a profile page, and leaving more room for copy and interaction tools.
Engagement Ads launched in November 2008 after a brief beta period. Results have been mixed, but the company seems committed to pursuing engagement combinations that ultimately convert for its clients, All Facebook observed.
At ad:tech Paris this April, Facebook's EMEA head Blake Chandlee expressed his belief that Engagement Ads will determine Facebook's success or failure in the next handful of years.
Earlier last week, Facebook also announced support for 14 new currencies within its ad system. No extra fees will be charged for currency changes — a huge boon for international advertisers, which often suffer extra charges when money needs to be converted.
The 14 currencies now supported:
- Australian Dollars
- British Pound
- Canadian Dollars
- Chilean Peso
- Colombian Peso
- Euro
- Danish Krone
- Hong Kong Dollar
- Japanese Yen
- Norwegian Krone
- Swedish Krona
- Swiss Franc
- Turkish Lira
- Venezuelan Bolivar
