Facebook is working on ways to target ad delivery based on information in user profiles, reports the Wall Street Journal.

The new ad targeting plan is reportedly a top priority at the social networking company, which is looking for a way to turn its popularity into revenue. While nothing has been confirmed, the new system would reportedly open up the amount of personal information that could be used to target ads with.

Right now Facebook only releases a limited amount of personal data.

According to sources, the ads will appear within a member's "news feeds," not as display ads on the site or in some other manner. Facebook is also planning on sending out member surveys that gauge people's opinions on receiving ads sometime next year.

The proposed system would automate the process of buying ads, something that is currently labor intensive, involving a Facebook sales rep. It would bring to Facebook, the company hopes, the same sort of success Google and other companies have had with targeted ad programs.