Never go outside, again!
A recent Deloitte survey found that a friend or family's recommendation is the second-biggest driver of consumer purchases, behind the brand's reputation.
Facebook is poised to harness the power of word-of-mouth through a new social shopping feature.
When Facebookers buy something online, they'll have the option of letting their network in on the purchase, passing along product item info and discount in the process.
Limited to online purchases, the social shopping foray is part of a grander scheme that Zuckerberg is expected to announce to marketers on Nov. 6 in New York.
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