The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively.

Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users.

This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly.

For Facebook, this crowdsourcing of opinions is the opposite approach taken with their recently abandoned advertising initiative Beacon.

Unlike that troubled ad platform however, BrandLift will not include any personally identifiable information, a sore point for the Facebook community when it first debuted.

Facebook also hopes to get a better handle on the growing advertising market for social networks, one that Nielsen estimates has increased 119% this year, increasing from $49 million to $108 million last month.

For its part, Facebook ad views rose to 14.7% last month, with typical click-through rates ranging anywhere from 2.7% to 9.89% depending on the day of the week.

The program is expected to roll out this week and then be available to all advertisers in the coming months.