Facebook has launched a community site at Facebook.Studio for ad agencies to share ideas, comment on campaigns and otherwise collaborate on social media strategies for brands. The site is Facebook’s way of reaching out to the agency, PR and media strategy community, says Blake Chandlee, head of the site’s newly-formed agency relations team (via Ad Age). "We need to do a better job of engaging with agencies," he says. "So far we've felt like they've been pulled along."

Defacto Launching Pad for Viral Campaigns

The site is bound to develop into a defacto viral launching for campaigns as users can Like the most popular ones. However it is Facebook’s tactic admission that it has been largely a disinterested bystander as the ad community tested their mettle against the networking site that may well provide greater value to it in the long run. Or as Facebook says on the Studio page "We're listening."

Point of Entry

The Gallery will be the point of entry for firms wishing to submit campaigns. They will have to submit a short description of the campaign with supporting videos or images. Pending a brief review, it will then be posted to the site. The more Likes its receives, the better chance it has to get promoted to the Spotlight, which will be Facebook Studio’s permanent collection of the best examples of work using Facebook marketing tools. Work that reaches the Spotlight will ultimately have the opportunity to win one of the soon-to-be-announced Facebook Studio Awards, Facebook has also said.