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Facebook Gives App Developers More Tools

Facebook is rolling out three new tools for developers to monitor the progress of their applications, Inside Facebook reports.  The new tools will show data in such categories as “growth accounting” “triangle heat maps” and “drill down.”

“These charts provide more details about trends in installs, retention and churn, which could help inform developers as they make decisions about marketing their applications or changing features,” Inside Facebook wrote.

A video explaining the tools can be found here.

The Changing Role of Apps on Facebook

Last month Facebook released several new application programming interfaces that wallowed third-party app developers to include tags of friends and locations.

For example, an app used to share your favorite meals can now make it possible to add where you ate and who you were with, Facebook said in its developer blog. This overture, Facebook explained, is part of its attempts to bring third-party apps deeper into the Facebook fold.

An About Face

It is quite an about face from several weeks ago, when speculation was high that apps would disappear all together from Facebook, with the launch of Timeline for Pages. One reason for that school of thought was because apps could no longer be the default tab on a brand page with Timeline.

Certainly that decreases the amount of direct traffic you can immediately drive to an app, Webtrends writes.  "However, it’s not that big of a deal because most people aren’t visiting your page anyway – they will see your content in their Newsfeed. Since only .1% -.5% of fans actually go to your page, it’s the Newsfeed that counts."

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