Provider of rich media services EyeWonder this week introduced AdWonder 5.0, a reporting system with better tracking and online reporting functionality, according to the firm, DM News reports. The upgraded platform lets ad agencies, advertisers and publishers use AdWonder's online interface to track the performance of online ad campaigns across EyeWonder rich media and video ad units. The tool tracks all rich media and video interactions, including brand interaction times and measurements, as well as summary parameters such as total and unique interactions, impressions by date and hour, total impressions and click-through rates and percentages.