Online video and rich media ad solutions EyeWonder announced the launch of its AdWonder 6.0 reporting system, featuring enhanced tracking and online reporting functionality. New features include custom reporting templates, email report scheduling and support of new browsers on PCs and Macs.

The reporting system tracks all video interactions, rich media interactions including all crucial brand interaction times and measurements, and summary parameters including total and unique interactions, impressions by date and hour, total impressions, and total click-through rates and percentages.

EyeWonder can also add custom tracking tags to track other campaign-specific features or functions critical to a campaign's objectives and success, the company said. AdWonder reporting can now be accessed also by Safari and Firefox users.

AdWonder 6.0 now boasts the ability to run reports by individual ad format, individual ad panel, and by individual ad size, affording clients the ability to fine-tune future creative and media buying based on previous results.