EyeWonder has announced (pdf) that its rich media ad formats - Instant Play Video Ads, Self-Select Video Ads and Rich Media Ads - are now fully certified and available to advertisers on MSN.com writes iMedia Connection. MSN now offers media buyers and planners these formats at no extra charge, subject to eligibility, EyeWonder said.

"More and more advertisers are realizing that using video and rich media can significantly increase the overall success of their online ad campaigns. Now with both the certification of our ad formats and MSN's participation in EyeWonder's Select program, it will be much easier and more affordable for advertisers to run successful EyeWonder-enabled ad campaigns on MSN's top properties," according to Burke Scott, EyeWonder VP of channel development.