ClickZ: Eyewonder Bows Between-Page Unit

Eyewonder launched a new between-page TV commercial ad format it calls the VideoStitial. The form debuted on BusinessWeek Online and Forbes.com in ads designed by Euro RSCG 4D. Previously, Eyewonder provided pop-up ads, but now the company is gunning for the market space owned mostly by Unicast, with its Superstitial and Video Commercial units. A representative pointed out that the VideoStitial could also be oriented to play upon entry into a site.