We wonder, too

EyeWonder has released new technology associated with its In-Stream 2.0 Research Initiative. It is available to current or new EyeWonder clients.

According to EyeWonder, an "industry-leading" study presented pre-roll video advertising effectiveness by testing, tracking and analyzing consumer behavior tied to video-based rich media ad platforms and formats. InsightExpress assisted with the testing.

Agencies OMD and Tequila recently launched online ad campaigns inspired by the findings. Using EyeWonder's mysterious new technology, the campaigns employ interactive pre-roll ads and overlay bugs and tickers. (View examples of the new formats.)

The OMD campaign targets gamers with ads on video. The ads deliver, track and measure usage.

Little else is known about the campaigns, and even the study findings are veiled. An EyeWonder press agent told MarketingVOX that Tequila and OMD were reluctant to divulge more details.