EyeWonder has launched a new product designed to make rich media ads more interesting to users of instant messaging clients, according to a press release from the firm (PDF).

The ad delivery company has debuted InstantWonder, which consolidates the planning and buying of rich media ads for display in instant messaging applications. InstantWonder supports IM clients from AOL, ICQ, MSN, MySpace and Yahoo.

EyeWonder has steadily built up its support of instant-messaging ad insertion since 2003, when it first supported AOL's system. It added ICQ support in 2005.