MediaPost: Eyeblaster Debuts New Video-Based Ad Product
ClickZ: Eyeblaster Bows In-Stream Video Product
Eyeblaster released today its VideoClip format, a rich media creative unit that allows advertisers to slip in video commercials before, after or even in between other video streams. Most of the other video ad units focus on separate units that play during navigation from page to page. The platform supports files of up to 2.2 megabytes and works with Windows Media Player, but not Apple's QuickTime.