IAR: Basic Brand Metrics on a Budget

When DoubleClick launched its Motif rich media solution earlier this year, established rich media providers said they would win the competition by continuing to provide superior service and customized support that advertisers crave. Today, Eyeblaster went a step farther, announcing plans to expand its offerings to incorporate Dynamic Logic's attitudinal surveys from into version 5.4 of its rich media platform. The Eyeblaster Brand Test is due for release next month, and will let marketers create branding effectiveness tests within the Eyeblaster platform. This is the first time Dynamic Logic has licensed its branding effectiveness survey system to a third party.