Eyeblaster has bundled several new features into version 6.0 of its rich media platform, including multi-unit creative synchronization within a page, behavioral sequencing, and a simplified ad creation tool called EZBlaster, reports ClickZ. The synchronization feature allows creatives to build numerous ads that interact with each other within a single web page; movement is synchronized based on the relative position of those units. The behavioral sequencing capabilities allow advertisers to serve rich media based on previous ads seen or actions taken by a viewer. EZBlaster is geared toward publishers and merchants that haven't implemented rich media advertising, allowing them to create templates into which creative can be inserted.