ClickZ: Eyeblaster Improves Rich Media Platform

Rich media vendor Eyeblaster released a new version of its Flash technology that can remember user states, allowing for more interactive creative, behavior-based targeting and allowing people to save their place on web games. The company also released a "push down" banner, a pop-up ad that pushes the page's content lower, rather than covering it up, so that users can still see it by scrolling downward.