Press Release: Eyeblaster Launches New Version of Rich Media Platform
Demo of New Eyeblaster Ad

If you were wondering how third party rich media companies plan on competing with DoubleClick's Motif product, one response has just been introduced by floating ad pioneer Eyeblaster. It is a one megabyte drop-down banner ad unit, and you can click on the link above to see an example. The ad unit loaded quickly via my cable modem and performed well. The question remains, however, whether publishers will be willing to run an ad unit of that size.