Rich media company Eyeblaster on Thursday debuted a preferred partner network - EyeNet - intended for publishers and agencies, and touted as a way to simplify rich media use, reports MediaPost. EyeNet partners will receive pricing incentives, publisher products and services, and assistance from Eyeblaster's sales and marketing team.

For agencies, EyeNet provides all-inclusive media cost that does not segment rich media serving fees - and vertical lists to better target campaigns. EyeNet will also assist publishers in selling pre-roll inventory. Some 15 publishers have joined EyeNet, including Yahoo, AOL, IGN, Burst Media, About.com, and Advertising.com, with up to 50 partners expected by year's end.