Eyeblaster has just debuted its Channel Connect solution, a solution that simplifies — and helps monetize — pre-roll, mid-roll, post-roll and overlay ad formats.

Channel Connect for In-stream Video standardizes video assets in a way that enables agencies to freely modify, optimize and swap creative. It's also equipped for third-party analytics.

Channel Connect for In-stream Video also supports proprietary video players like Windows Media.

Through a liaison with Eyeblaster, Brightcove publishers will be able to utilize the new ad solution immediately.