A logo says a lot for a brand

VP Trish Winebrenner of ExpressJet's marketing department has announced that ATTIK will be serving as the company's creative agency of record.

ExpressJet, which serves 24 cities across the nation, began a fresh brand operation just last April. To drum up stronger business - particularly in business-class - the company has leaped into user experience with guns a-blazing: providing XM radio at every seat, snacks and meal service on long flights, and dollar beer, reported USA Today.

ATTIK is typified as a brand engineering firm that builds user engagement with strange, interactive and occasionally macabre creative efforts. Previous interactive campaigns by ATTIK included the Want 2 B Square and Little Deviants efforts for the Toyota Scion.