The Tennis Company's Tennis.com generated 1.5 million unique visits — and 11.3 million page views — during the Wimbledon tournament, representing a 57 percent increase over last year.

Wimbledon Men's Finals drew the most traffic, with a 105 percent increase from the same period in 2007.

The company attributed its success to Tennis.com's comprehensive coverage of the event, which is more comprehensive than last year.

At Wimbledon's start, Tennis.com launched Breakfast@Wimbledon, a daily newsletter that went out daily at 6am. The feature provided previews of upcoming matches and summarized events from the day before.

Four bloggers at the tournament contributed "daily analysis, perspective, match coverage, and an inside look into the event and personalities," said GM Dominic Schmitt of Tennis.com.

Bloggers also contributed regularly to a photo gallery. These efforts "increased user engagement to 10:25 minutes per visit on average," Schmitt added.

Tennis.com also drew strength from strategic partnerships. It formed exclusive content-syndication deals to ESPN and NBC Sports. And Rolex, its exclusive sponsor, helped cross-promote the site and newsletter.

"We are rapidly moving to a day when advertisers will embrace the cross platform delivery of a global audience for … events like Wimbledon," said Schmitt, who claimed the site routinely drew larger audiences than television did.