JupiterResearch: Update on the PointRoll / Motif / GSD&M Deals

Nate Elliott scratched beneath the surface of the recently-announced deal between PointRoll and Texas agency GSD&M, trying to figure out how the firm's earlier "exclusive" deal with Motif works with its new "preferred" relationship with PointRoll. It seems the agency's own creative will use Motif, while the PointRoll deal applies to media it purchases - much of which uses creative from other shops.