Tina Brown, former editor of Vanity Fair and The New Yorker, launched The Daily Beast, a "speedy, smart edit of the web from the merciless point of view of what interests the editors."
This is the print icon's first foray in internet publishing.
"The Daily Beast doesn't aggregate," Brown writes, likely as much for her benefit as for readers'. "It sifts, sorts, and curates. We're as much about what's not there as what is."
Contributors are a mashup of offline authors like Christopher Buckley; TV personalities like Laura Bennett of Project Runway; and online figures like Facebook's Randi Zuckerberg, and Nick Ciarelli of Think Secret. Each is encouraged to pursue a broad, bipartisan topic set.
The site went live with little press and a simple nav bar: Home, Cheat Sheet, Big Fat Story, Buzz Board, Blogs & Stories.
According to The Guardian, Brown "has much riding" on the site's success. Happily, it will cost far less to run than Brown's last print venture, Talk Magazine, which folded shortly after its launch. Expenses will be subsidized by InterActive Corp., parent company of Ask.com, the search engine that powers The Daily Beast.
Confessing to being a neophyte in the online publishing world, Brown spunkily quipped, "I'm not completely sure how a printing press works, but that never stopped me."