Work in progress

Kermit is right. It's not easy being green.

For spiritual Kermits, Evo has arrived — to help green-leaning consumers make shopping decisions by making eco-friendly alternatives easily accessible. The site covers everything from food and clothes, to housewares and solar panels.

The site's business model depends primarily on affiliate revenue: it only gets paid when it makes a connection between buyer and seller, CEO Dan Siegel told TreeHugger.

Evo partners with countless small and medium green sellers, amounting to over 2 million products and services on the site.

Every product includes a green evaluation based on a painstaking rating system that takes into account what the item is made from, how it is produced, the distance it traveled to reach the consumer, and what type of energy powers it, reports PSFK.

The site is also supported by user reviews.

With these efforts in place, consumers won't be tricked into products that only claim to be green, a tactic Siegel refers to as "greenwashing."