EveryZing, the Boston-based video search startup, signed a master service agreement with NBC Universal to provide video search and search-optimization technologies across all of its online properties: NBC.com, iVillage, CNBC.com, and the websites for Bravo, Sci-Fi, and Telemundo.
Under the deal, EveryZing will power NBC's sites, starting in a few weeks with CNBC.com. The company will make searchable the vast amounts of stored and deteriorating video-taped material - TV shows, for example - using technology originally developed for military purposes (via VentureBeat).
EveryZing offers a universal search box for finding video, audio, and text results within a site or network of sites. It does by using natural language processing and speech-to-text technologies to create a searchable transcript, e.g., creating clouds of terms used in the videos.
Transcripts created for searching purposes are of special interest to advertisers because they also become available for contextual ad targeting in and around the videos themselves.
The company will also provide a chromeless, re-skinnable video player that includes the text of all the spoken words in the video, which can then play related YouTube and Brightcove videos inside of the same player.
EveryZing, which competes against Scanscout and Adap.tv, now serves three out of the four major networks as customers. Hulu, a joint venture between NBC and Fox, is not part of the agreement, TechCrunch reports.
NBC invested in the company’s latest $8.25 million Series C funding through its venture capital arm, the Peacock Equity Fund, which coughed up $3 million of the total. Earlier investors Fairhaven Capital, General Catalyst Partners, Accel Partners, and BBN Technologies put up the rest, writes Paidcontent - via The Washington Post.
NBC.com recently announced that it has streamed more than one billion full episode streams of TV shows over the past 18 months.
A forecast earlier this month stated that TV industry revenue for 2009 is expected to end at an even $17 billion, a 21.2% drop from 2007’s $21.5 billion.
