First it was the Labor Department and Facebook that formed a partnership to publish job search data on a Facebook page. Now Google seems determined to push its social network, Google+, into the enterprise, using all the power of its related offerings, including Google Apps.
Google has introduced several new features that, not surprisingly, help it better compete against Facebook and Twitter. The incorporation of Google Apps, however — especially the on-ramp it is providing to universities and businesses — will make it a powerful business network. This, of course, is LinkedIn's specialty.
Business, University Integration
When the business or university integrates Google Apps with its Google+ account, its users can share items with everyone in an organization even if they are not a member of their Circle. Google is also building a migration tool to make it easier for business and university users to migrate their Circles. "With this tool, you won’t have to rebuild your circles, and people who’ve already added you to their circles will automatically be connected to your new profile," Google says in a blog post.
All of these changes mean Google+ is well positioned as a social network for the business user, William J. Ward, social media professor at Syracuse University, told TechNewsWorld. "The professional functionality of G+ combined with search and the new features being added could allow it to surpass LinkedIn as a professional social networking platform and tool in the future," Ward said.
Whether or not Google+ can handle business users’ different sensibilities in the social networking environment, however, remains to be seen. It is still shaking off the debacle of its first launch of Buzz.
Then again, LinkedIn has made its own missteps too with this constituency.