Unpaid access to online news and reports is worth putting up even with pop-up advertising, according to a recent survey commissioned by video streaming firm VitalStream. The poll, conducted by online survey software company Zoomerang, found that 87 percent of respondents don't mind banner, Flash and pop-up ads if it means that online content would be free. Moreover, some 37 percent of respondents admitted to purchasing a product or service online because of internet advertising.

Web advertising will continue to grow, according to Jupiter Research, which forecasts that online advertising will remain the main revenue generator for media outlets, with internet ad spending predicted to reach $14 billion in 2007.