Clickz: Online Advertising in 2003: Predictions
Here are some more forward looking statements about what's to come in this next year in the Interactive space from Clickz' Jeff Graham. Among the predictions:
- Specialized content for broadband users…for a fee.
- iTV provided via cable company's high tech set top boxes.
- Decrease quantity and increase quality of online ads.
- Web will become critical component of cross-media plans
Nothing earth shattering but there you have it. File it away and refer to it December 31, 2003.