Europenet: Europeans prefer hardcopy newspapers to their online cousins
Europeans - especially Northern Europeans - enjoy reading newspapers but are less keen on the online versions, according to new analysis from market analysts Forrester Research.
In Sweden, a high 29 per cent of consumers read newspapers online, but other markets lag behind. Interestingly, across Europe, online readers often turn to their offline paperís competitors.
These numbers would appear to be lower than in the US, where online newspaper readers is around 50% of the population and readership for NYTimes.com, for example, appears to have surpassed its print counterpart.
