The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Europeans Rally to Counter Google, Digitize Own Lit

Google's plan (known as Google Print) to digitize entire libraries in the U.K. and the U.S. continues to draw European reaction, reports the E-Commerce Times. Apparently, librarians across Europe are rallying around the French in a spirit of continental fraternity, calling on the European Union to invest millions to build a digital library of European-focused literature. They want to ensure that a comprehensive online catalog of important literature includes representation from every European nation.


Search expert John Battelle told the E-Commerce Times that Google's move is as much about monetizing and categorizing content as it is about its initial intent of ranking what was already available online. "With Google Print, it moved from organizer of the Web to one of its builders," Battelle is quoted as saying.

He also noted that France has been at the leading edge of document-digitization efforts and likely has more books of national importance online than many of the countries working with Google.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research