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Europeans Know about, Don't Use Online Alternative Payment

On average only 14 percent of European online consumers who are aware of alternative payment systems have used it, according to a recent report from Forrester Research, writes Internet Retailer. In a poll of consumers in France, Germany, Italy, Spain and the U.K., about half of those surveyed were aware of at least one alternative payment system. Awareness was highest in France, with about 80 percent, followed by Germany at 70 percent. Germany leads in the number of consumers using alternative payment: about one in six did so last year. In the U.K., 13 percent of consumers reported using an alternative payment method - chiefly PayPal.

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