Online advertising continues to grow rapidly throughout Europe, with total ad spend for 2005 in the 14 countries where Interactive Advertising Bureau (Europe) data was available reaching 4.02 billion euro (roughly $4.77 billion), writes Admanager (Netherlands). The U.K. led the way with 35.9 percent of European online advertising spend; France was second with 27.3 percent; Germany was third with a 22 percent share.
The second tier consisted of Spain with 3.7 percent of European online ad spend and Italy with 3.4 percent.
"We're seeing markets across Europe cross their tipping point as online becomes mainstream media," according to Danny Meadows-Klue, IAB Europe's chief executive and the lead analyst behind the research.
The data was provided by 14 trade associations (often using varying methodologies) from Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Poland, Romania, Slovenia, Spain and the U.K.
