Fantastic Four comes bearing
email standards, deliverability salves

Return Path, an email services firm, has added Splio Developpement, The Communicator Corp, IPT and Responsys to its Sender Score Receiver Alliance.

The group hopes to tackle European email deliverability challenges, one region at a time. It also hopes to build unifying standards in the sector, reports DM News.

"The program is focused on working with e-mail service providers to help educate them about how ISPs in Europe work and to mediate between the ESPs and ISPS," explained GM George Bilbrey of Delivery Assurance Solutions at Return Path.

"Europe is a lot more fragmented than the US in terms of ISPs that manage delivery. Also, European ISPs are a little farther behind with tools and services for mailers than in the US."

Thanks to the Sender Score Receiver Alliance, EU-based ESPs may obtain access to the same services North American ESPs enjoy, including whitelist tools and deliverability monitoring.