European Union consumer chief Meglena Kuneva is targetting Apple and its technology that allows songs purchased via iTunes to be played only via an iPod.

Kuneva is joining Norway and consumer rights organizations across Europe to assert that Apple's DRM (Digital Rights Management) limits consumer's free use, Reuters reports. All songs purchased via iTunes come with FairPlay, Apple's version of DRM, which restricts songs from being transferred to non-iPod media players and shared over the internet.

Last month, Apple CEO Steve Jobs made a call for the music industry to drop its insistence on selling music with protection. Jobs argued that removing DRM would free music to be more readily distributed, and therefore increase digital music sales.

The RIAA shot back that Apple should open up its FairPlay DRM to other digital music sellers, such as Napster and eMusic.