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eToys Founder Han Starts Shopping Site

eToys founder Frank Han is starting a new shopping site and, hopefully, learning from past mistakes, reports The Associated Press. targets 20-30 year old women looking for a site that serves their fashion needs. Rather than focusing on cost-cutting, will emphasize the shopping experience, combining information, shopping assistance and the biggest brands.
With efforts orchestrated toward profitable revenues, Han hopes he can avoid the fate of his first site eToys, one of the biggest crashes of the first Internet bubble burst.


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