Internet Retailer: Online retailers end the holiday shopping season with a smile

A BizRate.com study sponsored by Shop.org showed that 59 percent of online retailers reported at least a 25 percent revenue rise, while 30 percent of them saw an increase in revenues exceeding 50 percent. Five out of six used email promotions, and found that they were the most effective means for kick-starting sales. When given a list of 22 different marketing vehicles, retailers picked first email, then search engine marketing and affiliate marketing as the next most efficient tactics.