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E-Tailers Caught Unready for Early Holiday Shopping

Internet Retailer: Retailers will be late with online holiday promotions, study says

Five out of six online retailers don't plan to field their holiday season promotions until November, well after the date Shop.org and BizRate say the seasonal shopping begins. Their Online Holiday Mood Study shows that shoppers have been starting earlier and earlier each year, this year expected to be holiday shopping in force in early October. Only 14 percent of e-tailers already had their promotions ready.

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