Click-to-call, chat and call-tracking solutions provider eStara today announced an agreement with performance-based advertising network AzoogleAds to power its new click-to-call service. eStara's technology will provide AzoogleAds advertisers with the opportunity to bid on live-call transfers that match specific customer criteria.

AzoogleAds is offering this service throughout its affiliate network and through its own vertical sites, including mortgage, payday loans, debt consolidation and online education. AzoogleAds' reach extends to more than 14,000 affiliates and partners, including United Airlines, True.com, NetFlix and Chase Manhattan Bank.

Alex Baydin, VP & GM of verticals at AzoogleAds, said in a statement: "Click to Call allows our advertising partners the opportunity to be connected live to a consumer at the exact moment they are researching one of our advertising partner's products or services. This has proven to provide both an enhanced experience for the consumer and improved ROI for the advertiser."