Esquire becomes the first Hearst publication to receive a major revamping to its website, with larger photos, easier navigation, an enhanced search engine and the addition of online-only content.

As are many publishers, Hearst is boosting the online presence for its magazines in an effort to increase ad revenue, Ad Age reports. Hearst is also adding mobile sites for many of its publications, as it did last month for Seventeen, Cosmopolitan and Cosmo Girl.

All print Esquire content has been archived on the site back to 1999. Eventually, the site will include all the content of each print issue, releasing the content online gradually while each issue is still on the newsstands.