AdAge: Major Ad Clients Take ESPN Online Time in TV Upfront

ESPN reports some success in selling ESPN Motion, its broadband streaming video feature on the ESPN.com Web site, as part of the TV upfront for about $20 per cost per thousand viewers. Ratings are measured by the number of impressions viewed. […]

"We are selling it in the upfront as part of our integrated package," Mr. Erhardt said. "We began in March and so far we have Lexus, Gatorade, Universal Pictures and Warner Brothers on board." The product was launched in February 2003, and so far 1.6 million people have downloaded the product. There are about 800,000 viewings per day.