Vintage cricket

Cricinfo.com, a major professional cricket content source, has just tapped AdMob to assist in monetizing mobile internet traffic.

AdMob boasts a large advertiser base in countries most crucial to professional cricket, including India, Pakistan, Australia, South Africa and the UK.

The liaison is marked as one of the first global and local mobile advertising partnerships, with AdMob committing to serve ads globally for Cricinfo in addition to permitting advertisers to target local markets.

UK-based Cricinfo was purchased by ESPN early this summer. It reaches about seven million cricket fans per month.