ESPN and a fan site dedicated to the Ohio State Buckeyes have signed a content-sharing agreement, reports MediaWeek.
The deal will have ESPN providing Ohio State team and player information, news and video to Bucknuts.com, an independently run fans site. In the other direction, Bucknets content will appear on Ohio State-related pages on ESPN.com.
It's just the latest in a series of moves by professional sports sites to embrace online fan devotion. Premium-level members of Bucknuts.com will automatically get ESPN the Magazine subscriptions and access to ESPN's own premium content.
