ESPN, NutriSystem Sign Cross-Media Deal

A Mike

NutriSystem will market its diet plan on ESPN's radio and web network, reports MediaWeek.
NutriSystem will sponsor a new feature on ESPN's Mike & Mike in the Morning show. One of the Mikes already appears in NutriSystem ads along with other ESPN personalities.

The company will also co-sponsor ESPN Radio's coverage of the Kentucky Derby on May 5.

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ESPN, NutriSystem Sign Cross-Media Deal

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