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Error Messages Important, Ignored

MarketingProfs: Error Messages: More Important to Your Web Site Than You Think

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MarketingProfs published a piece on the importance of error messages on sites. Proper messages, providing some help and a warm, human voice can keep people on the site. Mechanical messages that are unhelpful, technical or excitist could not only dislodge the viewer from the site, but also affect the brand name itself.

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Error Messages Important, Ignored

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