Identity theft features as a main plotline in a new Harrison Ford movie, Firewall, which opens this week. Equifax shares a few minutes of screen time with Ford - bank security officer Jack Stanfield (played by Ford) learns from the Equifax Personal Solutions homepage that his identity has been stolen - and the Credit reporting agency is capitalizing on its 15 minutes of fame by launching some promotions of its own, writes DM News.

Last week, Equifax sent an email blast to its email newsletter subscribers to promote the Personal Solutions homepage feature. Its other initiatives include an online campaign targeting the mass market with 500 million impressions and an integrated radio campaign in target markets reaching 100 million listeners.