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Entercom, TargetSpot Hit In-Stream Advertising on the Bullseye

TargetSpot has just inked an agreement with Entercom that empowers its advertisers to create, buy and place advertising on Entercom's network of radio stations, according to a recent press release.

This move is the second successful liaison by TargetSpot in its effort to build stronger ties to radio. The firm recently developed a relationship with CBS RADIO.

TargetSpot's technology enables advertisers to build customized audio, video, banner and text ads with a series of sound effects, ditties and visuals.

The Entercom lattice consists of over 90 streaming radio stations.

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